Douglas Elliman Agent Launches Platform for AI-Generated Listing Copy

As any actual estate expert will convey to you, houses can not sell them selves, no make a difference how stunning they may possibly be. But thanks to a new provider conceived by an enterprising agent at Douglas Elliman, you could possibly say that they are beginning to speak for themselves.

Motivated by the new release of the artificial-intelligence-driven text generator ChatGPT, Dennis Saglam, an agent dependent in Elliman’s Sag Harbor, NY, business, has released, a program platform that works by using AI to instantaneously make descriptions of attributes for advertising and advertising.

By coming into all the attributes, attributes and specifics of a detailed house into the program program, an agent can deliver in mere seconds the form of text description that may if not need lengthy and laborious wordsmithing—an all-as well prevalent suffering point for authentic estate specialists that Saglam understands all-as well effectively.

“I hated composing the descriptions,” he said in an job interview. “I’m not a author, I have a million points heading on in my head—it’s just not what I like to do.”

For agents who come to feel the burn off of balancing their marketing endeavours with the main operate of consumer services and connection creating, claims to supply serious relief from the relentless demand from customers for information creation and social media engagement.

“Every moment you can conserve right here and there tends to make an impression,” Saglam claimed. “When you are a 1-guy-demonstrate, accomplishing your promoting, your again-end accounting stuff—there’s a ton that goes into it. So, automating your listing descriptions can absolutely free up time to concentration on other items, irrespective of whether it’s serving your shopper or doing guide technology.”

A Extended Island indigenous who began his real estate profession in 2016, when he joined Elliman just after doing work as a profits supervisor for LA Health, Saglam is also a tech-savvy digital native who sees AI as a new instrument that agents can study to weave into their perform, just as they’ve done with social media more than the previous 15 a long time. When ChatGPT became publicly available in late 2022, he straight away commenced to experiment with prompting it to create marketing and advertising copy but uncovered the system lacked the distinct “knowledge” of serious estate essential to make a compelling listing description.

So, in mid-December, he partnered with a equipment-mastering expert who also occurred to be a entire-stack developer. With minimal bootstrap expenditure and just two months of around spherical-the-clock get the job done, Saglam and his associate (with the enable of quite a few contractors) developed a feasible merchandise and introduced on February 17.

Since then, he says, via a combination of “guerilla marketing” to market good friends, his quite very first TikTok movie (now north of 13,600 sights) and phrase of mouth, the platform has averaged some 15 sign-ups for each day—including from subscribers outdoors the U.S.

“I’ve experienced persons arrive at out to me indicating, ‘This is astounding!’ and how we could integrate it into the community MLS,” he claimed. “I’m energized about it! I consider it is a actual recreation changer, and this is where the long term is likely.”

Possessing in the beginning experienced the system by feeding it countless numbers of sample listing descriptions, Saglam and his team are continuing to finetune, boost the output and help agents to “utilize its complete power” with superior steering on how to prompt it.

“You have to know what to say to it, how to request the questions—there’s an artwork to it,” he stated, noting that he experienced just used it to produce the duplicate for a new listing in Southampton.

Now, soon after assembly before this thirty day period with customers of Douglas Elliman’s company technology staff, Saglam and have the brokerage’s blessing and aid.

“I wished to make sure I was not stepping on any toes or conflicting with the model in any way,” Saglam reported. “But Elliman is a very forward-pondering manufacturer, so I feel it’s a gain-get.”

When he is fired up about the prospective for to enable agents to market their listings more effectively, Saglam is assured that the purchasers will be the ultimate beneficiaries.

“Clients count on us to be up to pace on what is going on in technologies,” he reported. “It’s crucial to remain in advance of the curve and do the correct matter by them.”

As for fears between writers and other creatives that AI written content creation will make them out of date, Saglam states copywriters and wordsmiths will nonetheless be in demand from customers to make certain the vehicle-produced text ring genuine.

“People hook up with the homes through the story you inform,” he explained. “The shots catch the awareness, and if they swipe, they’ll go down and browse the description. If you can market the life style that home provides, then you’re going to get the phone connect with.”


Its Time For Elliman

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